Sisi screwed up Coinbase CLO anajibu hasira baada ya kubadilishana kuhusishwa Pepe na makundi ya chuki
(We screwed up Coinbase CLO responds to outrage after exchange associated Pepe with hate groups)
Published: 2023-05-11
1. Utata juu ya Coinbase na Pepe meme Coinbase hivi karibuni umekuja chini ya moto kwa kutumia meme maarufu ya mtandao "Pepe Chura" katika moja ya kampeni zake za uendelezaji. Watumiaji wengi walikasirika, wakihusisha picha hiyo na vikundi vya chuki na wafamasia weupe, wakiongoza kwa Coinbase kutoa msamaha na kuondoa meme. Hata hivyo, baadhi wanasema kuwa tukio hili linawakilisha tatizo kubwa na makampuni makubwa na ukosefu wao wa uelewa kuhusu utamaduni wa mtandao na athari zake..
2. Coinbase ya mkakati wa PR dosari Wakati Coinbase ilikuwa haraka kuondoa picha na kutoa msamaha, wakosoaji wameonyesha upungufu katika mikakati ya PR na masoko ya kampuni. Kutoka kwa uelewa wao duni wa utamaduni wa mtandao, kwa ukosefu wa uelewa kwa wasiwasi wa watumiaji,Coinbase ina njia ndefu ya kwenda katika kuhakikisha mawasiliano bora na msingi wake wa mtumiaji.
3. Nguvu ya utamaduni wa meme ya mtandao Utata unaozunguka Pepe meme ya Coinbase inaonyesha nguvu na ushawishi wa utamaduni wa meme ya mtandao. Wakati memes inaweza kuonekana kuwa ndogo na ya kuchekesha kwa wengine, wanaweza kubeba maelezo ya kina na athari, na lazima kushughulikiwa kwa uangalifu. Hii ni muhimu hasa kutokana na jukumu ambalo makampuni makubwa, kama vile Coinbase, hucheza katika kuunda mazingira ya kitamaduni na kuathiri maoni ya watumiaji.. .
1. Controversy over Coinbase and Pepe meme Coinbase has recently come under fire for using the popular internet meme "Pepe the Frog" in one of its promotional campaigns. Many users were outraged,associating the image with hate groups and white supremacists,leading to Coinbase issuing an apology and removing the meme. However,some argue that this incident represents a larger problem with major companies and their lack of understanding regarding internet culture and its implications.
2. Coinbase's PR strategy flaws While Coinbase was quick to remove the image and issue an apology,critics have pointed out deficiencies in the company's PR and marketing strategies. From their poor understanding of internet culture,to a lack of empathy for users' concerns,Coinbase has a long way to go in ensuring effective communication with its user base.
3. The power of internet meme culture The controversy surrounding Coinbase's Pepe meme highlights the power and influence of internet meme culture. While memes may seem trivial and humorous to some,they can carry deeper connotations and implications,and must be handled with care. This is especially important given the role that major companies,such as Coinbase,play in shaping the culturallandscape and impacting user perceptions.
Reference:
cointelegraph.com