- Basic Attention Token BAT is an opensource, decentralized ad exchange platform built on Ethereum platform. - Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC20 utility token, raising approximately $35M USD at the time in less than 30 seconds. - The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque. - Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. - The BAT token is designed to correctly value and price user attention within the platform. - The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. - Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. - Ad targeting is performed wholly ondevice, removing the need for thirdparty tracking. - BAT is focused on the Brave browser. - Brave is an opensource, privacycentered browser designed to block trackers and malware. - It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers.A users attention, meaning his or her focused mental engagement on digital content like advertisements, is logged through Brave. - The makers of BAT indicate that the users private data and tracking information is stored only on the users device, ensuring that it is anonymous and private.Created back in 2016, the Basic Attention Token has one of the biggest names behind it, that of Brendan Eich, the creator of JavaScript and the legendary cofounder of Mozilla. - Other noteworthy team members include Brian Bondy, lead developer and cofounder of Brave and Scott Locklin, senior engineer, and cofounder of Kerf Software.Basic Attention Token is created by the team that built the Brave browser, an opensource, privacyfocused browser that blocks ads and trackers. - The browser measures user attention and rewards publishers for users attention. - Use the Brave browser to protect your #privacy and support CoinGecko at the same time:
Summary of the coin Basic Attention
market value (Market Capital) Ranked 196
highest price statistics: 1.90 $USD total number of coins(Supply): 1,500,000,000.00 coin circulated (Circulated): 1,494,036,250.95 coin
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